This article is inspired by my collaborative podcast series with Dr Andy Norman and his team of globally recognized psychologists and philosophers, cognitive scientists and evolutionary biologists, behavioral economists and information epidemiologists at the Mental Immunity Project (MIP) and its research arm The Cognitive Immunology Research Collaborative (CIRCE) who are working together to deepen our understanding of the science of mental immunity and its impact on the way we think and behave.

“The point of modern propaganda isn’t only to misinform or push an agenda. It is to exhaust your critical thinking, to annihilate truth.”— Garry Kasperov

Just in case you’re wondering— I’m on a mission to spread positive contagions of sound ideas for deeper (and better) thinking.

In the digital age, our lives are intricately woven into the fabric of media algorithms. These sophisticated systems, designed to curate and personalize our online experiences, play a pivotal role in shaping our perception of the world. However, beneath the surface of tailored content lies a complex interplay that often distorts the very essence of human happiness.

And—here’s how it happens…

Echo Chambers and Confirmation Bias:

Media algorithms, in their pursuit of user engagement, create echo chambers where individuals are exposed to information that aligns with their existing beliefs. While this might seem like a comfort zone, it inadvertently reinforces confirmation bias, limiting exposure to diverse perspectives. Over time, this narrowing of viewpoints can lead to a skewed understanding of reality, impacting one’s sense of happiness by fostering an illusion of unanimous agreement that may not reflect the broader societal spectrum.

The Impossible Pursuit of Perfection:

Social media algorithms contribute to the propagation of an idealized version of life. Constant exposure to curated, filtered images, and lifestyles can lead to unrealistic expectations and a perpetual sense of inadequacy. As users compare their own lives to these digital mirages, a detrimental impact on self-esteem and overall happiness can ensue. The pursuit of an unattainable perfection promoted by algorithms can cultivate discontent and dissatisfaction with one’s own reality. Social comparison is a happiness downer.

Fear of Missing Out (FOMO):

Media algorithms are adept at detecting and leveraging human psychology, triggering the fear of missing out (FOMO). Through carefully crafted notifications and personalized content recommendations, these algorithms can create a sense of urgency and anxiety, compelling users to stay connected and engaged. The constant need to be in the loop can lead to a compulsive behavior that hinders genuine human connections and detracts from the joy derived from present moments.

Sensationalism and Negativity Bias:

Algorithms often prioritize sensational and emotionally charged content, as it tends to garner more clicks and shares. This preference for sensationalism can create a skewed perception of the world, emphasizing negative events over positive ones. This taps into our primal desire for safety. The constant exposure to distressing news and alarming headlines can contribute to heightened stress levels and a pervasive sense of unease, negatively impacting human happiness. And when we are anxious or fearful, we lose effective executive brain function and decision-making ability rendering us vulnerable to influence.

Filter Bubbles and Polarization:

Media algorithms unintentionally foster polarization by reinforcing pre-existing beliefs and limiting exposure to dissenting opinions. This not only contributes to societal divisions but also erodes the foundations of constructive discourse. As individuals retreat into their filter bubbles, the inability to engage with diverse perspectives can breed discontent and exacerbate feelings of anger, isolation, disconnection, and fearfulness.

While media algorithms are designed to enhance user experience, their impact on human happiness cannot be overlooked. From cultivating echo chambers to perpetuating unrealistic ideals, these algorithms play a significant role in shaping our worldview. To mitigate these distortions, it is essential for individuals to be mindful of their online consumption, seek diverse sources of information, and foster a critical awareness of the digital landscape. Ultimately, the pursuit of genuine happiness requires a conscious effort to navigate the algorithmic maze and cultivate a balanced, holistic perspective on life.

Like what you’re reading? 

WANT MORE SOUND IDEAS FOR DEEPER THINKING? Check out the Harvesting Happiness podcast episode library and special More Mental Fitness by Harvesting Happiness bonus content available exclusively on Substack and Medium.

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